Timeline: Transforming the Business Industry in 18 Months

A breakdown of how we helped transform the business landscape in Singapore to reduce plastic use.

This initiative is a part of PACT, and a continuation of WWF’s work with businesses when it was launched earlier this year.

Starting 1 July 2019, more than 270 F&B outlets from 32 brands will be phasing out straws as part of PACT (Plastic ACTion), a WWF initiative for businesses to reduce plastic use.

This is a major industry-wide effort supported by the National Environment Agency (NEA) and Zero Waste Singapore.

Since WWF’s announcement on the move yesterday, it has received positive responses from members of the public, local politicians and businesses alike.

Some people even tagged their favourite F&B chains and local supermarkets like McDonald’s, Coca-Cola, Hans Im Glück German Burgergrill and NTUC Fairprice.

Others are also pushing for a solution to address massive single-use disposables at hawker centres.

Just a five-minute walk around typical hawker centres reveal an impossible sight: plastic cups topped with plastic lids – and straws – lining the coloured tables. Come dinner time, snaking queues will start to form, hustling hawkers dispensing plastic cutlery and chilli packets to famished customers before spotting happy faces leave the queue. Each carrying a take-away wrapped in plastic. Tons of plastic.

Pek Hai Lin, Manager of Zero Waste Singapore says, “Local support to reduce unnecessary plastics has grown in tandem with awareness about the environmental impact of plastic disposables. With more people now opting to bring their own reusable containers, bags or straws, we hope to see the movement encourage businesses to reduce other single-use plastic disposables too.”

It’s true then; while this is reason to celebrate, going straws-free makes up only the first part of the equation.

Key timeline of events

As with most good outcomes, the pieces don’t come together in one night.

We have come a long way since.

From the last quarter of 2018 when we first started with our first PACT company commitments, significant progress in baseline measurement and goal-setting has come to pass.

“This is only the beginning to the real impact, which is to take place from this year onwards for the next few years. The end goal is to stop production of single-use plastic and switch to options where no materials are wasted,” explained Maggie Lee, Market Transformation Manager at WWF-Singapore.

Timeline of important milestones in our PACT initiative:

20 January 2018

20 government and business leaders came together to address overconsumption and plastic waste management at a closed-door event hosted by WWF and Eco-Business.

18 March 2018

Earth Hour 2018 reaches over 15,000 people to take action on #UselessPlastic.

WWF survey finds strong support for solutions to reduce plastic use, with 90% looking for increased responsibility by businesses.

Nov – Dec 2018

An independent YouGov survey was conducted to find out consumer habits on plastic in Singapore and verified the finding.

1,000 respondents were sampled over the one-month period.

4 Dec 2018

2nd roundtable on PACT was a joint collaboration between WWF and Eco-Business.

Nine companies came on-board shortly after: SaladStop!, AccorHotels Group, Hilton hotels in Singapore, Kraftwich, Pastamania, Pontiac Land Group, Ramada and Days Hotels by Wyndham Singapore at Zhongshan Park, Udders and Wildlife Reserves Singapore.

30 Jan 2019

WWF launched PACT, a coalition for business solutions to reduce plastic use and enable a circular economy.

Feb 2019

Following the 2nd roundtable, WWF works closely with Zero Waste Singapore to reach a larger industry-wide impact to reduce plastic use.

We reached out to 80 brands to join PACT’s Sectoral Pledge to phase out plastic straws.

7 Feb 2019

Tadcaster Hospitality joins PACT’s Corporate Promises.

Feb 2019

The first 100 F&B outlets join PACT’s Sectoral Pledge to go straws-free.

14 Feb 2019

3rd roundtable on PACT was conducted. We tackled hard questions from the industry including retail property management & service e-platforms.

22 March 2019

Annam Pte Ltd (NamNam, COMNAM, NamNam Go!) joins PACT’s Corporate Promises.

April 2019

The 250th F&B outlet that joins PACT’s Sectoral Pledge to go straws-free.

26 April 2019

Lo and Behold Group joins PACT.

WWF talks to more than more than 20 store managers and operation managers of SaladStop! to drive more ambitious actions on plastic.

24 May 2019

Spa Esprit Group joins PACT’s Corporate Promises.

3 June 2019

Latest: 270 F&B outlets is now part of PACT’s Sectoral Pledge to go straws-free.

Note: The PACT initiative comprised of two parts: 1) sectoral collaboration where brands come together to make synchronised commitments and 2) company commitment where we work closely with individual companies to significantly reduce plastic consumption and enable a circular economy.

Businesses do not make blind commitments

The last thing we want to see in a set of commitments: unrealistic, unreachable targets.

Said Maggie Lee, Market Transformation Manager at WWF-Singapore, “Our biggest win is to see industry leaders pondering hard about how they can move their businesses to come on-board PACT with meaningful commitments and feasible business integrations.”

“This also means that we are helping businesses become more sustainable in the area of plastic production and consumption without unrealistic expectations.”

Novotel Singapore on Stevens has removed plastic bottles from all its meeting rooms.

For example, while Kraftwich is charging for plastic bags and giving discounts to customers who bring their own reusable items, Novotel Singapore on Stevens from the AccorHotels has replaced plastic bottles with glass containers in its meeting rooms.

Next immediate steps for businesses in Singapore

When WWF launched PACT earlier this year, it started off with nine companies who made a serious public commitment to reduce plastic use.

Today, it has grown to 13 companies.

Our four latest companies that have joined PACT, Tadcaster Hospitality, Annam Pte Ltd (Nam Nam), Spa Esprit Group, and the Lo & Behold Group, are not also taking part in the initiative to phase out straws, they are also committing to more long-term measures like reducing the use of other single-use disposables and packaging.

Which is what we are aiming to do with the other 31 brands that owned the 270 outlets.

More needs to be done

This is a remarkable industry commitment which addresses the excessive use of plastic disposables in Singapore.

There is no time to lose. Communities, government stakeholders and business have to work and act together and establish a circular economy for plastics, and find better ways to manage the overused material better.

Will you nominate your favourite retail businesses, restaurants and cafes to join this collective move here?

If you like reading this, read how PACT signee SaladStop!’s Katherine Braha builds a sustainable business empire, five plastic-related questions for every business owner, and why plastic is not the villain.

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1 Comment

  • Lela De Silva, June 6, 2019 @ 11:57 pm Reply

    Plastic straws, should be banned! they are bad for our beautiful ocean, if people really need to use a straw, they can use paper ones. Perhaps the government should introduce a “tax” for plastic straws and cutlery in food markets, coffe shops etc and business could sell foldable steel cutlery or provide them for “free” while adding a deposit on your receipt which you can clim back once you return the cutlery ….

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